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Ep. 4: 3 Steps for a Better Lead Magnet

Mar 25, 2024 | Podcast

In this episode of the podcast, you’ll be guided through the process of creating or improving a lead magnet to effectively grow their business email list. Whitney emphasizes the significance of email lists for business growth and discusses the differences between an ineffective newsletter opt-in and a valuable lead magnet. She outlines a three-step process for developing a compelling lead magnet: selecting an engaging topic related to your business, creating actionable content, and adding finishing touches for a polished presentation. This episode will help you create lead magnets that not only attract but also retain and nurture more potential customers.

In this episode:

00:00 Welcome to The Growth Show Podcast: The Journey So Far

00:28 Unlocking the Power of Lead Magnets

00:42 Why Your Email List Matters

03:57 Crafting an Irresistible Lead Magnet: A Step-by-Step Guide

04:48 Choosing the Right Topic for Your Lead Magnet

09:34 Creating Content That Converts

10:46 The Finishing Touches: Making Your Lead Magnet Shine

15:03 Promoting Your Lead Magnet and Wrapping Up

>> Listen on Apple Podcasts

>> Listen on Spotify


Free Guide: 7 High Converting Lead Magnets to Grow Your Email List & Get New Clients!

Connect with Whitney Bateson: 

Instagram: @‌whitneybateson

Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive ❤️

  1. 💡 Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier – find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
  2. ⭐️ Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
  3. 🖥️ Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.


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Meet the Author

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I’m a dietitian first, but I have a deep passion for design and technology. I’ve started this business because I believe that with the right message, delivered at the right time, to the right people, in the right way – we can help people live their best lives.


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