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For health, wellness, and nutrition business owners who want more clarity, confidence, and clients without burning out or doing it alone.
You’re great at what you do. But if your website and systems aren’t keeping up, it can feel like you’re working twice as hard for half the results. (It’s okay! They didn’t teach you this stuff between clinical and behavior change theory…)
Hosted by Whitney Bateson—former dietitian turned website strategist and full-time traveler—The Growth Show is a top 10% podcast sharing grounded, no-fluff business strategy for dietitians, therapists, and coaches who are ready to grow smarter.
Each episode delivers practical insights to help you simplify your message, build a website that converts, and grow a business that truly works for you.
Growth isn’t always loud. But it should be intentional.
Dive Right In!
The Latest Podcast Episodes
Ep. 138 — How to Build a Referral Network for Your Private Practice (Prompt + Scripts Included)
Listen on Apple Listen on Spotify Watch on YouTube If you've been pouring your energy into email, SEO, and social while the phone stays quiet, this episode is the nudge to go work the channel that pays off fastest. Whitney revisits referral networking as a follow-up...
Ep. 137 — How to Find Your Brand Voice as a Clinician
Listen on Apple Listen on Spotify Watch on YouTube How you write is how people decide who you are. Whitney has watched this play out twice now: first with dietitians, therapists, and doctors whose clinical training left them writing website copy like a textbook, and...
Ep. 136 — I Audited 5 Practice Websites for SEO. Here’s What I Found
Listen on Apple Listen on Spotify Watch on YouTube Here's the strange part about most of these websites: they're ranking. They're getting traffic. It's just traffic that was never going to turn into a client — recipes, lists of foods to eat or avoid with a condition,...
Ep. 135 — How I Use Kit’s MCP + Claude to Market More Effectively
Listen on Apple Listen on Spotify Watch on YouTube Whitney has a confession: for years, her entire Kit routine has been logging in, glancing at her subscriber count, and closing the tab. The data was always there — who opens what, who clicks, where people came from —...
Ep. 134 — The Two-Step Framework to Write Sales Emails That Feel Genuine
Listen on Apple Listen on Spotify Watch on YouTube If you've ever written a genuinely helpful email and then cringed while tacking your offer onto the bottom, this one is for you. Whitney picks up a thread from her conversation with Orly Wachter about why selling...
Ep. 133 – Where AI Belongs in Your Practice (and where it doesn’t) with Meredith Eaton and Jennifer Crawford
Listen on Apple Listen on Spotify Watch on YouTube Everyone is being told to put AI in their practice, and almost nobody is talking about where it helps versus where it makes things worse. So Whitney brought on Meredith Eaton and Jennifer Crawford, co-CEOs of Move...
An AMAZING Resource.
As a fellow dietitian, it is SO helpful to hear about these topics from someone with the same perspective! Whitney is a subject matter expert and talks through topics in an easy-to-digest way for beginners, but also have the depth of knowledge for those who are ready for the more complex details. Can’t wait to continue tuning in.
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👉 Email us at admin@whitneybateson.com
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5 Steps to Map Out Your Services & Offers
If your services feel a little all over the place, this free workbook will help you organize them and make your website clearer (& more effective). More clarity = more customers!
