Hi, we're the people behind the pixels!

And we believe marketing your practice shouldn't require a second degree, and that simple and authentic beats pushy gimmicks every time.

Led by Whitney and backed by a sharp and thoughtful team, we help health & nutrition clinicians build marketing systems that actually grow their practices.

The Impact

In the last 7 years as a web design agency for health & wellness pros, we’ve helped over 130 clients launch sites that led to actual clients and customers.

Why We Do This Work

The Heart

Behind the Work

I started Whitney Bateson Digital Strategy (WBDS) because I kept seeing something that didn’t sit right: incredible health and wellness professionals with big dreams, doing important work, with websites that didn’t show it.

Sites that felt cluttered and confusing.
Generic and lifeless.
A pain to update and edit.
Never feeling quite you.

I believe your website should reflect the heart of your business –
not just in how it looks, but in how it functions, flows, and connects with your people.

As one of our clients, Amy of rebelliousrd.com shared on our podcast,

"I think the biggest thing that I've learned is that your website is a part of you. Yes, it's a part of your business, but it's really a part of you."

>>> Listen to the inspiring full episode here

I also believe you deserve a trusted design + tech partner who can help you shine, one who will always be there to support your growth. We all need that techie person in our corner – I created WBDS so we can be that for you. ❤️

And while many wellness coaches are told to wait until they have more clients before investing in a website, we flip that advice on its head. Our system is built to help you get clients faster by starting with a website that’s designed to convert... right from day one.

Here’s what guides us:



Good design builds trust.

It’s not just about looks, it’s about how people experience your work.

Clarity is kind.

Your message should be easy to understand and impossible to ignore.



Tech shouldn’t be a barrier.

You don’t need to do it all, just have the right support.



Your work matters.

We’re here to make sure your website supports it, not slows it down.

Meet the Team

Hi, I’m Whitney!

Dietitian roots. Business brain. Website strategist with heart.

Since 2018, I’ve helped over 130 wellness professionals, including dietitians, therapists, and health coaches, build strategic, high-converting websites that work.

Not just technically.
They work to grow your reach. Build trust. And bring in the right clients.

I’m the creator of The Wellness Pro Website System, our signature 8-week program that helps health and wellness entrepreneurs launch beautiful, functional websites – without the tech overwhelm or designer price tag.

It’s the same system my team and I have used in our custom web design projects, and it’s designed to give you a clear path forward, with live support every step of the way.

It’s my favorite way to help wellness pros get their websites launched, because it blends top-notch website strategy with something just as important: empowerment.

Personally I think all websites should be created this way, but that’s just me. 😉

I studied nutrition at the University of Delaware, did my dietetic internship at Keene State, and later earned my Master’s in Public Health from George Washington University in D.C.

Before launching WBDS, I worked in school nutrition – first as the district dietitian for DC Public Schools, and then nationally with a food service management company, creating nutrition programs for over 4,000 schools.

Even though I was in the “nutrition department,” I often found myself gravitating towards designing our nutrition education materials myself, teaching myself video production, building allergy training courses with a Learning Management System (LMS), and even diving into web design.

That work helped me see just how essential good marketing, clear messaging, and great design are – especially when you’re trying to reach a wide audience. But I also saw how often health professionals don’t have access to those tools.

That’s what inspired me to start this business: to make great design, strategic websites, and smart marketing feel doable – and available – to the people out there doing this important work.

I also host The Growth Show podcast, where I share marketing tips, mindset shifts, and real talk on what it takes to grow a sustainable business in the health space.

Oh – and I’ve been running all of this while traveling full-time and working remotely for the past 6+ years, from places like Colombia, Portugal, and Indonesia. So if you’re building a business with freedom, impact, and longevity in mind… we’ve got a lot in common. 🙌

I geek out on…

Systems and automation - I just love a good process!

I’m most proud of…

The team we’ve built at WPWS - I’m grateful for them every day.

My superpower would be…

Being able to speak any language 🌎

Explore My Media Page

Still here? You’re my kind of person. Keep scrolling to meet the rest of the crew.

Meet the WBDS Team

Priscilla

OBM & Implementation Lead

I'm most proud of: My ability to multitask while still showing up for people in a real, meaningful way.

On a typical day, I'm usually: working, taking care of my home crew, and trying to finish my coffee before it gets cold.

One random thing about me: I have a spreadsheet for almost everything - vacations, house projects, you name it.

Brianna

Designer & Course Support

I'm most proud of: I turned down a doctorate program I’d spent years working toward and decided to pursue a more flexible, creative career in design instead. It was terrifying at the time but I love where it's led me and I've never looked back.

On a typical day, I'm usually: Drinking creamy coffee and cuddling with my chonky pitbulls.

One random thing about me: I have my favorite amusement park maps memorized and could probably take you to my favorite rides with a blindfold on.

Ian

Lead Developer

I'm most proud of: Being able to help businesses run more smoothly, while still being present at home, and having time for every small happening in my life. Having a remote career is very fulfilling.

On a typical day, I'm usually: Solving tech challenges, running personal errands, or a mix of both. I don’t usually hyperfocus on just one thing. I’m often switching between work and life stuff, and I love the freedom that comes with it.

One random thing about me: I’ve loved playing mobile and computer games since I was a kid. I think that’s where my fascination with tech started, and that fire’s still burning strong today.