In this episode, Whitney discusses the importance of selecting the right color palette for DIY branding. She emphasizes how crucial brand appearance is for looking professional and trustworthy to customers and discusses not only the necessity of choosing a cohesive set of colors, but also common mistakes people make when choosing a palette. The episode provides a detailed guide on finding inspiration for your color palette, using tools like Pinterest and Coolors.co, and implementing these colors across various brand materials. Throughout, Whitney offers practical advice for ensuring your brand’s visual identity resonates with its personality and stands the test of time.
In this episode:
00:00 Introduction to Branding and Color Palettes
01:22 The Importance of Brand Positioning
02:22 Common Mistakes in Choosing Color Palettes
04:03 Using Pinterest for Color Palette Inspiration
05:44 Understanding Different Types of Colors
11:00 Refining Your Color Palette with Coolors
13:34 Testing Your Color Palette in Canva
17:51 Final Thoughts and Additional Resources
Resources
The Free Business Branding Workbook for Wellness Pros
Connect with Whitney Bateson:
Instagram: @whitneybateson
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