In this episode, Whitney talks about effective marketing strategies for practitioners. We dive into overcoming the feeling of being scattered with your marketing efforts. Learn how to build a cohesive strategy beginning with your website to bring more organization and calmness to your marketing activities. Discover how to streamline your efforts and ensure every marketing activity points to a clear end goal: booking more client calls. Join our Facebook group ‘Websites and Marketing for Dietitians and Health Professionals’ to continue the conversation and share your journey.

Join the new Facebook group here: https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionals

Takeaways:

• Effective marketing starts with one clear goal, and for most practitioners, that goal is getting people to book a discovery call.
• Your website is the anchor, not just a brochure.
• Not every path to your website is direct, and that’s okay.
• Your email list is how you capture people who aren’t ready yet.
• Do a mini audit: ask yourself, “Is this activity actually moving people somewhere?”

Connect with Whitney:

Follow Whitney on Instagram @whitneybateson

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