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Why You Need Client Testimonials and How to Get Them

Jan 20, 2020 | Business

When people see success and transformation in others, they want it for themselves.” – Donald Miller

We can feel intimidated to ask for testimonials and reviews, but it doesn’t need to be nerve-wracking! Remember that your clients hired YOU, and are likely very happy to help you out by providing a testimonial.

Testimonials can create more of an emotional appeal rather than strictly business appeal, too. In fact, according to some recent research by BrightLocal, 82% of consumers read online reviews before purchasing, and the average customer reads at least 10 reviews before fully trusting a business.

Bonus tip: If you’re a local business and rely on local search, reviews on Google can help your ranking. Having reviews in other directories too, like HealthProfs, can really set you apart from the rest!

The Best Time To Ask For A Testimonial

There is no ‘wrong time’ to ask for a testimonial or review from your clients, but depending on the services you are selling, there can be a ‘better’ time to ask – and that’s usually when the client is the most happy. For me, I have found that midway through working with a client or on our final call/interaction has shown the best results.

How To Ask For A Testimonial

Start the request by saying how much you’ve enjoyed working together, and you hope they did too. Follow with how it would mean a lot if they could provide you with a quick review or testimonial speaking to their experience working together. Let them know you’ll send them a request (using one of the methods below), and follow up if needed (friendly reminders are OK!).

In your request, give them specifics about what you’d like them to talk about, such as the experience working with you, the results they experienced, or why they chose to work with you. The more the specific the review, the better.

Giving them some structure and ideas for what to write about will be very welcomed and appreciated!

How To Collect Your Testimonials

Use one of the methods below, just remember to make it as easy as possible for them to provide the recommendation – we’re all busy, and they’re doing you a favor so help make it easy for them!

Recommendations and Client Testimonials on LinkedIn Page | Whitney Bateson Digital Strategy
  • LinkedIn – request a recommendation from your profile page, and include in the request a few ideas about what they could include, as mentioned above.
  • Email or a Google Form – this method is super easy, just make sure you do something with the reviews once they’re collected (don’t let them sit in your inbox forever)!
  • Google Business Reviews – send them a request to write a review.
  • Other directories where you gain clients such as HealthProfs, Yelp, etc. – send them a direct link to leave a review on the directory site.

How To Use Your Testimonials

Make sure you have a plan for utilizing these valuable reviews! Here are a few ideas:

  • On your website on the home page, on your services pages, or other on key pages where visitors may be making purchase decisions.
  • Sales and landing pages, (i.e. a landing page for a signature program).
  • On social media – once or twice a month share a featured client testimonial. This doesn’t have to be flashy or too long. Paraphrase long testimonials to highlight the most important parts.
  • In newsletters and sales materials.
  • In sales conversations.
Instagram Profile With a Client Testimonial Post | Whitney Bateson Digital Strategy

How often have you asked a friend for a recommendation on a service provider, or read reviews and made a purchase decision based on that?

Many consumers rely on testimonials and reviews to push them to click that “buy now” button. Make sure you have some great testimonials to back you and your business up by trying some of these tips!

Do you have a backlog of amazing testimonials you’d like to feature on your website, but can’t figure out the best way to show them off?

We can help you design a great looking testimonials section on your site! 🤩


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Meet the Author

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I’m a dietitian first, but I have a deep passion for design and technology. I’ve started this business because I believe that with the right message, delivered at the right time, to the right people, in the right way – we can help people live their best lives.


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