A simple search of most businesses on Instagram reveals that most of them have a link to their website on their bios… and for good reason!
A whopping 65% of customers visit these websites after seeing a product.
This speaks to how important developing a website is for every business, small businesses especially.
However, launching a website is just part of the equation for online marketing success. Just as important, if not more so, is maximizing this launch to ensure your high-quality, impactful website is seen by your potential customers for months and years to come.
Lucky for you, we’ve got the lowdown on all you need to make this happen.
Website Launch Checklist Tips
1. Start by making a literal checklist
Note down all tasks you must do to launch your website, (you can use the points in this blog post to help create that). And remember to delegate! Everyone on your team can contribute.
For example, have you checked out the website on mobile, or ensured all links and buttons were working as expected? Are all the pages free from typos, and it’s logical how a visitor would navigate through the site?
Our website development process includes a few rounds of these “quality assurance” reviews before our clients even see the site for the first time. We follow literal checklists, (many of them!), to ensure everything is checked and signed off on before launch.
Consider asking various members of your team, (or colleagues) to review the site for specific things, and report back any issues they encounter so you can address them before launching.
A well-designed website can build trust and credibility with customers – an error-filled site can do just the opposite. Invest the time and attention upfront.
2. Optimize your site (both for visitors and for search engines)
It takes a user 2.6 seconds for website visitors’ eyes to land on the section of a website that influences them the most. Put in extra efforts to ensure your home and main pages are engaging to people.
Driving traffic and leads to your website is one thing, converting these leads to actual clients is a whole other ballgame, and that should be the goal (hint: engaging content is key!).
Your posts should be engaging, educational, and be answering or addressing a specific question/need for your audience.
Ensure all of your website pages and posts are SEO optimized to make them stand out on SERPs, including using great titles and meta descriptions. This is also a good time to delete any pages or posts you created during the development process because you don’t want visitors or search engines stumbling upon them.
You’ve identified your SEO keywords… now what?
Make sure your keywords are placed in the right spots on your website, and learn some more helpful tips about strengthening your SEO with this simple checklist!
3. Create and submit a sitemap to search engines
You’ve got to help Google to help you. Creating and submitting a sitemap enables Google to figure out which pages are important in your site.
That way, you’re not only ensuring Google can discover most of your site, (what we call crawling and indexing), you’re also likely to enhance the crawling of more specialized files and pages.
The Yoast plugin (and other SEO plugins) will create this for you – just copy and paste the URL into Google Search Console and you’re good to go!
4. Announce your launch!
Launching (or relaunching) your website is an exciting business milestone, but sometimes we forget (or get embarrassed) to let our network and followers know. Don’t!
Remember, we all want to see each other succeed, and your friends, family, clients, and followers want the same for you. Make sure you let them know when your new website has launched, how the new website supports your mission, and invite them to share your site with anyone who they think might benefit from it.
Marketing is all about repetition (by this we mean, continually reminding people about your business, what problems you solve, and who you serve). A website launch is a great opportunity to remind people about what you do – we’re inundated with many messages and businesses each day (consciously or not) – chances are people welcome a reminder!
Announce it on as many platforms as you can…think social media, email (both personal email and to your email list), and more.
5. Update your business information across all channels
Start by adding a website link to all your social profiles once you’re online. Some obvious places might include Instagram and Twitter, but don’t stop there. Ensure your LinkedIn profile includes a link to your website, and your LinkedIn business page also includes a link to your website.
For Facebook, consider setting up a Facebook business page to represent your business on the platform, and include your URL there. Also, make sure your personal Facebook profile includes information about your business and a link to your website.
Don’t forget to add it to your email signature too!
6. Use directory listings
Securing and managing an online directory listing will help you improve your website’s SEO ranking. To maximize this, ensure you use a high-quality directory that only contains genuine businesses.
Also, update your Google My Business Listing with your website URL. All you have to do is add it to your business profile on Google. Once this is done, you can verify your business. If desired, you can submit your business to other search engines too, like Yahoo and Bing.
Ensure your NAP (Name, Address, and Place) across all of your online directory listings is the same.
7. Use Google Analytics tools
To fine-tune your website, you must know the details of its operations. This can provide you with invaluable data on how your website is doing so you can maximize its full potential.
And what is this full potential? For your website to generate business for you.
Start by establishing specific goals and use them as a benchmark for progress. Our benchmarking worksheet can help with this!
Also, use Google Analytics to measure the following metrics from your website – reach, acquisition, and conversion of your leads.
At the end of the day, once your website is successfully launched, be patient and remain consistent in your marketing efforts. Building a great website is a critical step in your marketing and sales process – but it doesn’t end here.
Once you’re launched, shift your focus to sending traffic to your website (which has now been set up to convert those visitors into customers) – in the form of email marketing, word of mouth and networking, blogging, social media, and more.
If this website launch checklist is leaving you feeling a little overwhelmed, fret not! Our team of website strategists, copywriters, designers, developers, and marketers are here to help you build the business and online presence you’ve been aiming for.
Contact us to review your project!