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The Top 5 Mistakes Therapists Make When Creating Their Website (And How to Avoid Them)

May 30, 2024 | Business, Websites

As a therapist, having a website is paramount to growing your private practice and getting new clients. While it’s important, you might find it hard and even daunting especially if you’re not familiar with the ins and outs of creating a website.

In this blog post, we’ll outline five typical mistakes therapists make when creating their websites. We’ll also provide solutions to avoid these common mistakes. Whether you’re building a new site or revamping an old one, this guide is designed to help you establish a strong online presence so that it speaks to your ideal clients!

Mistake #1: Thinking You Don’t Need a Website

Some therapists wonder if a website is really necessary. In today’s online world, it definitely is. Your website acts as your online office. It’s how you provide important information about your services, how you work, and your expertise. You know what helps clients feel confident in choosing you as their therapist? A well-made website.

Solution: Understand that a website is essential for growing your therapy business. Invest time and resources into making a professional site that reflects who you are, what you offer, and how you support your clients. Since your website is often the first thing people see, it helps to make a strong impression. You want to make it an easy “yes” for potential clients to pick you as their therapist.

If the reason you don’t have a website yet is because you feel overwhelmed by the idea of writing website copy, here are 9 website copywriting tips to help you get started.

Mistake #2: Having a Bad or Outdated Website

A website that’s old or looks poorly designed can push people away, especially if it’s difficult to use. It might even make your business seem unprofessional. Plus, if your site doesn’t work well on mobile devices, potential clients may get frustrated and leave. Here are 9 clear signs it’s time for a website redesign.

Solution: Update your website regularly to keep it looking sharp and running smoothly. Since most people use their phones nowadays, you need to make sure your site is mobile-friendly. A clean design and easy navigation lets people find what they need fast. Adding features like an online intake form can also make it simpler for people to reach out to you while also allowing you to streamline your business.

Mistake #3: Not Being Clear About Services and Specialties

It’s a mistake not to clearly say what you offer and who you help. People should easily understand your services and if you’re the right therapist for them. If it’s not clear, they might go somewhere else to find what they’re looking for.

Solution: Take the time to clearly define your services and specialties on your website. Use clear and concise language to describe the types of therapy you offer, who you work with, and any specialized training or expertise you have. I recommend creating separate pages or sections on your website for each of your services or specialties to provide more detailed information.

I actually have a freebie to specifically help you out with this, 5 Steps to Map Out Your Services & Offers on Your Website.

Mistake #4: Overlooking the Importance of Testimonials and Social Proof

Testimonials and social proof are great for building trust and credibility with potential clients. I mean, how often do you seek out reviews and ratings for services or products you buy these days? I know I do! Unfortunately, a lot of therapists tend to overlook the importance of including testimonials and social proof on their websites. When a therapist doesn’t have any positive feedback or testimonials on their website, it can be hard for a potential client to trust them and feel confident about potentially working with them.

Solution: Make sure to include client testimonials and social proof on your website. Reach out to past clients and ask for permission to use their testimonials on your website. Consider including photos or videos of satisfied clients, if possible, to add authenticity to their testimonials. You can even create a process within your workflow to ask clients for testimonials. If confidentiality is a concern, it’s totally fine to use initials or a general description in place of a client’s name (i.e. “Group therapy participant”).

Mistake #5: Neglecting Search Engine Optimization

Many therapists miss the importance of optimizing their websites for SEO. This means making your site easy for search engines to spot and rank well in search results. If you skip optimization, your website may not attract as much attention or as many visitors as it could, which can mean fewer potential clients seeing and signing up for your services.

Solution: Put website optimization at the top of your list when building your site. Research keywords that people seeking therapy might use online. Then, sprinkle these keywords throughout your site’s content, including in page titles, headings, meta descriptions, and body text. Find common questions customers are search for in Google, and write blog posts answering those questions. Also, enhance your site’s load speed, ensure it’s mobile-friendly, and focus on creating a great user experience. These improvements can help your site stand out in search engine results.

These are all things my team and I help you with inside The Wellness Pro Website System.

Building a strategic website for your therapy practice is crucial and might even feel overwhelming, but you can nail it by staying clear of these common mistakes therapists make with their websites.

Is Your Therapy Practice in Need of a Great Website?

Want a website that impresses and brings in new clients consistently?

Check out The Wellness Pro Website System – a 6-week course that guides you through building a great website that helps you get clients. This program is more than just a DIY course; it’s a full plan to change your website, marketing, and sales.

By joining, you’ll draw in more clients, launch a beautiful site that truly represents you, and save time and stress. Don’t miss this chance to boost your practice and reach your goals. Learn more and sign up for our waitlist today!

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Meet the Author

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HI, I’M WHITNEY!

I’m a dietitian first, but I have a deep passion for design and technology. I’ve started this business because I believe that with the right message, delivered at the right time, to the right people, in the right way – we can help people live their best lives.

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