In today’s world, technology has become a crucial part of running a successful business – it’s what our customers expect, and it can make your life easier. But, with so many tools and platforms available, it can be overwhelming to determine which ones are necessary for your business.

When should you sign up for that software subscription, and when is it not really necessary?

What are the essential technology tools that every nutrition business owner should consider using?.

Those are the questions we’ll be answering in this post!

Specifically, we’ll talk about six tools: a website, email marketing software, client management software, a call scheduler, content creation tools, and professional email.

1. Website

A website is a crucial part of establishing your online presence and providing information about your services. It’s your digital storefront, and can help you reach a wider audience.

WordPress is the most popular platform for building websites, with more than 40% of all websites on the internet built on this platform (and it’s the platform we use and recommend to all of our clients!). WordPress offers a wide range of customization options, making it ideal for businesses of all sizes – meaning it can grow with you as your business evolves.

While it can be a bit challenging to learn initially, it sets you up for long-term SEO success, too (and we can help you out on the learning curve – learn about our website course here). When we move our clients from platforms like Squarespace and Wix over to WordPress, we see improvements in traffic right off the bat – so if that doesn’t convince you the WordPress is the best, I don’t know what will!

2. Email Marketing Software

Here’s a stat for you: 99% of people won’t hire you immediately when they first find you – so you need a way to keep nurturing them and to stay top of mind.

Email marketing is the key – by sending helpful messages to people on your email list, you nurture them and build relationships with them over time, until they’re ready to hire you. Platforms like Mailchimp and ConvertKit are great options for managing your email list and sending email campaigns.

But don’t forget – you need a way to get someone who visited your website, or found you on social media, to join your email list and that’s where lead magnets come in! Lead magnets are free resources or tools that you offer to potential clients in exchange for their email address.

I like to use my email marketing platform’s built-in landing pages for getting people to sign up for my lead magnets. Again, Mailchimp and Convertkit are great for this!

3. Client Management Software

As your business grows, you need a platform to manage client information, scheduling, and payments. Client management software like Practice Better or Healthie can help you manage your clients more efficiently, and also create a better experience for your clients because everything is in one place. These platforms can offer other valuable features like scheduling appointments, invoicing, progress tracking, client-facing apps, and document library or course functionality for providing client education (if you find yourself emailing the same handout to clients again and again – you need this!).

4. A Call Scheduler

Discovery calls are an essential part of the sales process. They provide a way for potential clients to meet you, learn more about your services, and discuss how they can work with you. Platforms like Calendly and Acuity Scheduler can help you schedule discovery calls with ease. You can even embed the scheduler directly into your website so it’s even easier for visitors to your website to connect with you. Some client management software also has an inbuilt appointment system, making it easier to manage all your appointments in one place.

You will no doubt have other meetings you’ll need to schedule – whether it’s client follow up visits, networking calls with potential referral partners, or other types of calls. You can create different appointment types of each of these and provide the necessary links to people to find the best time to meet – rather than having to hash out meeting days and time over email (no one enjoys that!).

5. Content Creation Tools

Creating educational materials like handouts, presentations, and social media posts can help you attract clients and promote your expertise, and Canva is a great tool for creating these materials. It has a wide range of templates, stock images, and helpful editing tools that can help you create professional-looking content. I recommend paying for the professional subscription, so you can access even more templates and features (which will end up saving you time in the long run). You can also use Canva to create your lead magnets, and even edit videos for reels – I use Canva almost daily in my business!

I also recommend exploring various AI (Artificial Intelligence) tools for helping you generate content ideas, outlines, and even write some of your copy for you. While AI will never replace us 100% when it comes to creating content for our businesses, it can greatly speed up the process and even produce better results than had you tried to create something from scratch! For AI copywriting tools, check out our blog post here.

6. Professional Email

Ever wonder how people get a nice branded email that’s at their domain name, rather than at Gmail, Outlook, or something else? By paying for their email service!

Yes, while many website hosting companies will offer “free email” with their hosting services, it’s usually not what it’s cracked up to be (difficult to set up, hard to access the mailbox). I always recommend investing in Google Workspace for professional email. It provides not only email services but also file storage and team collaboration tools (which can really save you time!). It’s also very easy to add new users (with unique emails) to your account, so you can grow your team with ease.

Using a professional email address with your domain name can help you establish credibility with potential clients, so it’s an important tool to have.

In conclusion, these six essential tech tools can help you streamline your business operations, improve your online presence, and attract new clients. As you consider implementing these tools into your business, remember to choose the ones that are best suited for your specific needs. Within each category are a variety of software options to choose from. I provided the ones that work best for me and have worked for our clients, but it’s possible you may have different needs.

I hope this has helped to narrow down the technology you need to focus on within your business, and made it feel a little easier to begin implementing some of them. With the right tools, you can build a successful business that can scale and grow, without it becoming more work and taking more of your time.

Are there any tech tools we missed? Let us know in the comments!