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I love learning (and writing) about marketing, design, tech, and their intersection with health and nutrition. Check out my blog as I make seemingly complex or intimidating topics a little more digestible.

My Top Tips For A Successful Professional Photoshoot

My Top Tips For A Successful Professional Photoshoot

Professional photos don’t have to cost an arm and a leg, and they can really make your website and social media feel unique and inviting to customers. Use my tips to get the most out of your next professional photoshoot.

Improve Your SEO with Optimized Images

Improve Your SEO with Optimized Images

Poorly optimized images can be one of the driving factors for slow site speed, which has a direct (negative) impact on SEO. Use the following tools to optimize images for better SEO on your website.

How Do You Make Your Graphic Designer Happy?

How Do You Make Your Graphic Designer Happy?

Design doesn’t come naturally to most dietitians – that’s OK! That’s where experts come in – but we designers can’t read minds, so here are some tips for ensuring a smooth design process that will bring your ideas to life.

How to Measure the Effectiveness of Your Website

How to Measure the Effectiveness of Your Website

Why do you need a website? And how can you tell if it’s effectively supporting your business? A website is more than just a pretty page – it’s an integral part of your overall marketing strategy for your business; how you attract clients and generate revenue. Therefore, when we think about how to measure the success of your website, we need to first identify your business goals, and work back from there.

How to Create Passive Income in Your Business

How to Create Passive Income in Your Business

Creating passive income in your business is one of the most coveted rewards you can earn. Unfortunately, it is not an overnight process, and you have to develop your audience, idea, and allow for time before beginning to reap the benefits. Ramp up your business to start the process of creating passive income!

A Great Homepage Includes These Six Elements

A Great Homepage Includes These Six Elements

Having a great homepage ensures your visitors quickly understand your business offerings, lets them get to know you and what you stand for, and invites them to stay connected with you (and ultimately make a purchase). The key to a memorable website is concise information and balance – include these six elements in your homepage and you’ll reap the rewards in the form of more leads and clients.

How to Choose a Website Builder

How to Choose a Website Builder

So you’ve decided it’s time for a website, or maybe you already have one but are considering a change. Either way, good for you! A website allows your potential customers to learn more about you, understand what you offer, and decide if they’d like to work with you.

Upcoming Events to Learn About Video!

Upcoming Events to Learn About Video!

The statistics are pretty staggering - four times as many consumers would rather watch a product video than read about it (Animoto, 2015), and marketers who use video increase their revenue 49% faster than non-users (Aberdeen, 2015). But video isn't just for marketers...

Create Professional PowerPoints with These 4 Hacks

Create Professional PowerPoints with These 4 Hacks

PowerPoint can be deadly when not handled with care – but it can also be awesome. Here are some tips I’ve used to elevate my own PowerPoints from mundane to magnificent; I hope you’ll find them useful too.

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