I love learning (and writing) about marketing, design, tech, and their intersection with health and nutrition. Check out my blog as I make seemingly complex or intimidating topics a little more digestible.
Design doesn’t come naturally to most dietitians – that’s OK! That’s where experts come in – but we designers can’t read minds, so here are some tips for ensuring a smooth design process that will bring your ideas to life.
Why do you need a website? And how can you tell if it’s effectively supporting your business? A website is more than just a pretty page – it’s an integral part of your overall marketing strategy for your business; how you attract clients and generate revenue. Therefore, when we think about how to measure the success of your website, we need to first identify your business goals, and work back from there.
Creating passive income in your business is one of the most coveted rewards you can earn. Unfortunately, it is not an overnight process, and you have to develop your audience, idea, and allow for time before beginning to reap the benefits. Ramp up your business to start the process of creating passive income!
Having a great homepage ensures your visitors quickly understand your business offerings, lets them get to know you and what you stand for, and invites them to stay connected with you (and ultimately make a purchase). The key to a memorable website is concise information and balance – include these six elements in your homepage and you’ll reap the rewards in the form of more leads and clients.
So you’ve decided it’s time for a website, or maybe you already have one but are considering a change. Either way, good for you! A website allows your potential customers to learn more about you, understand what you offer, and decide if they’d like to work with you.
The statistics are pretty staggering - four times as many consumers would rather watch a product video than read about it (Animoto, 2015), and marketers who use video increase their revenue 49% faster than non-users (Aberdeen, 2015). But video isn't just for marketers...
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Copyright 2019 Whitney Bateson Digital Strategy, LLC