In this episode of The Growth Show, Whitney sits down with Dr. Annie Cole, money coach, financial educator, and all-around powerhouse. Annie opens up about her journey from burnout as a social worker to becoming a thriving entrepreneur, helping women take control of their finances and grow their businesses.
They chat about everything from building financial confidence and understanding profit margins to smart, low-cost marketing strategies that actually work. Annie shares her go-to tools for generating leads, tracking results, and repurposing content like a pro—plus the emotional side of money we don’t talk about enough.
If you’ve been wanting to feel more confident with your finances and your marketing, this episode is packed with insights to help you do just that.
Connect with Dr. Annie Cole:
LinkedIn: https://www.linkedin.com/company/money-essentials-for-women
Instagram: https://www.instagram.com/build.wealth.with.annie/
Website: www.money-essentials.com
Freebie: https://money-essentials.systeme.io/free-guide-market-your-business
In this episode:
01:37 Annie’s Journey
03:27 Advocating for Yourself and Knowing Your Worth
04:33 Building Financial Confidence and Overcoming Emotional Barriers
05:16 The Importance of Mentors and Expert Guidance
09:18 Understanding Profit Margins and Financial Health
10:46 Marketing Strategies for Business Growth
16:36 Exploring Different Marketing Channels
20:55 Tracking Podcast Impact with UTM Links
21:35 The Importance of Data-Driven Decisions
22:39 Vanity Metrics vs. Meaningful Engagement
23:06 Targeted Marketing for Service-Based Businesses
24:40 Repurposing Content Across Platforms
25:50 Building a Successful Coaching Business
29:47 Low-Cost Marketing Strategies for Beginners
32:05 Connecting Marketing to Long-Term Success
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Connect with Whitney Bateson:
Instagram: @whitneybateson
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