In this episode of The Growth Show, host Whitney Bateson sits down with local SEO and web design expert Courtney Vickery to unpack how local SEO strategies can elevate your visibility, whether you run a brick-and-mortar wellness practice or a virtual health business.
Courtney shares her unique journey from political science to becoming a dietitian and, ultimately, to becoming a web designer and SEO strategist for wellness professionals. You’ll learn the key differences between general SEO and local SEO, how to optimize your Google Business Profile, and the most common mistakes small business owners make with local search.
This episode is packed with practical advice for boosting your local visibility on Google. Tune in to learn how to get found online, attract your ideal clients, and grow your business through smart, sustainable SEO practices.
Connect with Courtney:
Instagram: https://www.instagram.com/decletdesigns/
Facebook: https://facebook.com/decletdesigns
Blue Sky: https://bsky.app/profile/decletdesigns.bsky.social
Masterclass: https://decletdesigns.com/google-business-profile-masterclass-for-private-practices/
Moxie Client Portal Design Makeover: https://courtneyvickery.com/moxie-client-portal-course/
Local SEO Course: https://courses.decletdesigns.com/courses/local-seo-spark
Website: https://decletdesigns.com/
Mentioned:
AppSumo: https://appsumo.com/products/local-rank-tracker/
Bright Local: https://www.brightlocal.com/
In this episode:
01:55 Courtney Vickery’s Background and Career Journey
03:54 Transition to Web Design and Marketing
05:30 Understanding Local SEO
08:26 Google Business Profile and Local SEO Strategies
10:49 Common Mistakes in Local SEO
12:52 Handling Reviews and Feedback
16:52 Local SEO for Different Business Types
20:01 Setting Up and Verifying Google Business Profile
23:34 Understanding Local SEO Ranking
25:44 Importance of Consistency in Local SEO
29:19 Leveraging Google Business Profile
33:35 Tools and Strategies for Local SEO
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Connect with Whitney Bateson:
Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:
- Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier – find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
- Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
- Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.
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