In this episode of The Growth Show, host Whitney Bateson chats with Liz Jalkiewicz—a registered dietitian, writer, and book coach who has guided over 90 students through her program, Click to Publish.
Liz shares her journey into self-publishing on Amazon and provides a comprehensive guide for dietitians, healthcare professionals, and aspiring authors. From understanding Amazon KDP to creating low and lower-content books and implementing smart marketing strategies, Liz offers actionable advice for anyone looking to break into the world of self-publishing.
Connect with Liz:
LinkedIn: https://www.linkedin.com/in/lizjalkiewicz/
Instagram: https://www.instagram.com/thedietitianeditor/
Facebook: https://www.facebook.com/groups/dietitianauthors
Freebie: https://thedietitianeditor.myflodesk.com/c1amcuxrck
Click to Publish: https://thedietitianeditor.com/clicktopublish/
Website: https://thedietitianeditor.com/
In this episode:
01:36 Liz’s Journey into Self-Publishing & Creating Click to Publish
04:29 Why Writing a Book is Valuable for Healthcare Professionals
09:39 Understanding Amazon KDP & Why It’s the Best Option
13:55 Crafting Low and Lower-Content Books That Sell
19:51 Creating Engaging Content & Effective Calls-to-Action (CTAs)
24:56 Marketing Your Book: Amazon Hacks & Measuring ROI
28:40 Publishing Multiple Books & Maintaining Momentum
31:12 Benefits of Self-Publishing: Control, Flexibility, & Testing Performance
33:11 Pre-Launch Marketing & Mastering Amazon SEO
35:38 Leveraging Your Website & Platforms to Drive Sales
39:42 Optimizing Your Website & Using Blogging for Promotion
43:51 Overview of Click to Publish Program & Success Stories
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Connect with Whitney Bateson:
Instagram: @whitneybateson
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