In this episode of The Growth Show, Whitney welcomes Stephanie Long, a business coach for nutritionists, to discuss strategies for getting nutrition clients without a large social media following. Stephanie shares insights from her experience, including the importance of niching, leveraging podcasts, and other alternative ways to attract clients beyond social media. They also debunk some common myths and talk about the value of building genuine connections and finding the right marketing strategies that feel authentic. Whether you’re just starting or looking to grow your business, Stephanie provides practical advice to help you succeed.
Connect with Stephanie Long Here:
Instagram: https://www.instagram.com/stephanielong.ca/
Website: https://www.stephanielong.ca/
Freebie: https://www.stephanielong.ca/niche
Workshop: https://bit.ly/3BwHyej
Launch Your Nutrition Biz: https://bit.ly/4gJdX0b
In this episode:
02:03 Stephanie’s Journey to Business Coaching
04:37 The Importance of Niching Down
09:48 Social Media Strategies and Challenges
14:33 Alternative Client Attraction Methods
21:17 The Role of Email Lists and Freebies
26:20 Podcasting as a Powerful Tool
27:06 The Challenges and Rewards of Hosting Your Podcast
27:16 Guest Podcasting: Leveraging Other Audiences
28:13 The Intimacy and Impact of Podcasts
29:01 Maximizing Exposure Through Podcast Appearances
30:01 Finding the Right Platform for Your Strengths
32:00 Exploring Alternative Marketing Strategies
33:48 The Power of Referrals and Collaborations
35:08 The Value of Personal Outreach and Networking
37:31 Adapting and Strategizing for Business Growth
41:40 Resources and Support for Nutrition Businesses
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Connect with Whitney Bateson:
Instagram: @whitneybateson
Looking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:
- Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier – find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
- Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
- Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value and will support the growth of your business for years to come. Learn more here.
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