In this episode, join Whitney as she welcomes Jennie Wright, a lead generation expert, to share her tips on automated lead generation and email list building. You'll discover Jennie's innovative 'list injection method' for adding thousands of leads ahead of a launch, ensuring consistent business growth. Learn to reduce unsubscribe rates, maintain engaging email tones, and choose the right email marketing platforms. The episode also covers the importance of creating dynamic lead magnets, hosting successful events like webinars and summits, and leveraging collaborations, bundles, and podcast guesting to drive engagement. Whether you're a seasoned marketer or new to these concepts, you'll find practical guidance and inspiring success stories to elevate your lead-generation efforts. Tune in for a friendly, insightful session, and get ready to power up your marketing strategies!
Connect with Jennie Here:
Instagram: https://www.instagram.com/jennielwright/
Facebook: https://www.facebook.com/jenniewrightjlw/
LinkedIn: http://www.linkedin.com/in/jenniewrightjlw
Resources:
FREEBIE: https://www.growandprofitonline.com/sell-from-your-list
Ep. 30 - Easy Ways to Grow Your Email List (Get Your First Subscribers!): https://whitneybateson.com/ep-30-easy-ways-to-grow-your-email-list/
Ep. 13 - Hiring Help in Your Business: Behind-The-Scenes of My Hiring Process: https://whitneybateson.com/ep-13-hiring-help-in-your-business-behind-the-scenes-of-my-hiring-process/
In this episode:
01:32 Diving into Lead Generation
02:15 Understanding List Building
05:44 Email List Management Tips
08:55 Redefining Lead Generation
15:28 Automation Tools and Platforms
23:59 Setting Up Automated Lead Capture Forms
24:37 Removing Friction in Lead Generation
26:09 Creating Dynamic Lead Magnets
28:02 The Importance of Client Experience
29:57 Effective List-Building Strategies
32:36 Leveraging Collaborations and Events
39:14 The Power of Segmentation
43:00 Success Stories and Final Tips
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Connect with Whitney Bateson:
Instagram: @whitneybateson
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