In this podcast episode, Janice Hostager, a seasoned marketing strategist and fractional CMO, shares her expertise in developing effective marketing strategies. She introduces her Trail to the Sale™ framework, guiding businesses through step-by-step strategies. The discussion includes common marketing pitfalls, the importance of understanding the buyer's journey, and techniques for different stages of the marketing funnel: awareness, consideration, comparison, and sale. Janice emphasizes knowing your ideal customer, tailoring marketing efforts, nurturing customer relationships post-sale, and leveraging referrals. Drawing from her extensive experience, Janice offers a downloadable workbook to help listeners map out their marketing path.
Connect with Janice Here:
Facebook: https://www.facebook.com/janicehostager
Instagram: https://www.instagram.com/janicehostagermarketing/
LinkedIn: https://www.linkedin.com/in/janice-hostager/
YouTube: https://www.youtube.com/c/JaniceHostager
Website: https://janicehostager.com/ and https://myweeklymarketing.com
Resources:
FREEBIE: https://janicehostager.com/small-business-marketing-plan/
In this episode:
02:40: Janice's journey and approach to strategy
06:32 The Trail to the Sale framework and the stages
24:20 Evaluating low-cost products
25:14 Discovery calls and handling objections
26:45 Upselling, customer service, and post-sale strategies
32:38: Nurturing relationships and encouraging referrals
37:21 Common mistakes and tailoring strategies
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Connect with Whitney Bateson:
Instagram: @whitneybateson
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