Whitney said something on a recent episode that got a lot of you talking: people aren’t buying courses the way they did a few years ago. Some of you agreed, some pushed back, so she’s giving the whole question a full episode. Her honest answer is that self-paced, low-priced courses still teach and create real change, and building an entire business on them alone has gotten genuinely hard. She walks through what changed since 2020, why your clients now crave support and community over another folder of videos, and how a course can become the foundation of an offer people happily pay for. There’s real talk about the revenue math too, including why hitting an income goal on a $50 course takes far more reach than most people expect. If you have a course, want a course, or feel stuck trying to sell one, this episode is for you.

Takeaways:

• Courses still work beautifully as a teaching tool. The part that’s gotten tough is relying on them alone as your main revenue driver.
• What earns a yes now is the human piece: access to you, a community, and a faster path to the result people actually want.
• Bundle your course into a program or membership so people get support alongside the videos, and they’ll usually get better results too.
• Give buyers a next step. Treat the course as the on-ramp to something bigger, with a clear place for people to go afterward.
• Run the numbers before you bank on course income. A $50 course needs roughly 1,000 buyers a year to reach 50K, which means getting in front of around 50,000 people.

Connect with Whitney:

Follow Whitney on Instagram @whitneybateson

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