You got the freebie up, people are downloading it, and then… crickets. In this episode, Whitney tackles the part of the funnel that quietly loses the most clients: what happens (or doesn’t) right after someone opts in. She explains why the moment someone downloads your resource is the warmest they will ever be, and how a simple five-email welcome sequence can compress what used to take six months of someone occasionally bumping into your content down to about two weeks. She walks through all five emails one by one, the delivery email, your story, a value email, a natural intro to your offer, and a client story, including what each one should say, the job it’s doing, and how far apart to space them. There’s also a candid moment about the time her own welcome sequence ballooned to thirteen emails and never got finished, because done really is better than perfect. If you’ve ever wondered why your subscribers aren’t booking calls, this is the fix.

Takeaways:

• The warmest moment in the whole relationship is right after someone downloads your freebie. Go silent there and that’s exactly where the funnel leaks.
• A welcome sequence and a sales sequence are two different things. The welcome sequence warms people up and plants the seed. It does not hard-sell.
• Five emails over about two weeks is plenty: delivery and welcome, your story and why, a pure value email, a natural offer intro, and a client story with a soft invite.
• Trigger email one immediately and email two the next day, while attention is highest. Space the rest a few days apart, and skip weekends.
• Done is better than perfect. A short sequence that’s actually running beats a long one that never launches.

Resources Mentioned:

• The Done For You Funnel — we build your entire lead gen funnel (lead magnet, pages, full welcome sequence, tech setup, plus a Facebook and Instagram ad campaign) in under a month. Intro price $1,297, six spots. Grab a spot or book a free 20-minute call at whitneybateson.com/dfyfunnel
• Lead Gen Funnel Blueprint for Health Practitioners — whitneybateson.com/funnelblueprint

Connect with Whitney:

Follow Whitney on Instagram @whitneybateson

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