In part two of the funnel series, Whitney is breaking down the actual mechanics of a lead generation funnel so you can see how every piece fits together. She walks through the full path a new lead takes (from finding your free resource to eventually booking a discovery call) and explains why this whole system can be about two weeks of automated emails doing the heavy lifting for you. You’ll hear the four core components every funnel needs, plus the supporting pieces (like your services page, booking tool, and ongoing email nurture) that keep the whole thing working long after someone joins your list. Whitney also shares one optimization most practitioners miss: the confirmation page after someone opts in. If you’ve ever felt like marketing your practice means being “on” all the time, this episode will show you a calmer, more sustainable way to bring clients in.

Grab the Lead Generation Funnel Blueprint for Practitioners: whitneybateson.com/funnelblueprint

Takeaways:

• A lead gen funnel’s job isn’t to make an immediate sale, it’s to get the right people onto your email list and warm them up over time
• The four core components are the opt-in location, the lead magnet itself, the delivery email, and a welcome email series
• Your confirmation/thank you page is a missed opportunity if all it says is “success” — use it to point new subscribers to a call, blog post, or podcast episode while trust is highest
• Run both an organic funnel (on your website) and a paid funnel (with Meta’s native lead form) — they serve different traffic sources and work together
• Don’t go silent after the two-week welcome series — keep showing up in inboxes with a mix of valuable content and clear invitations to work with you

Connect with Whitney:

Follow Whitney on Instagram @whitneybateson

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