In Part 2 of our ads series, Whitney and her team member (and ads manager) Priscilla Zaehringer get into the numbers — and it’s genuinely exciting. They walk through a real calculator showing what’s possible when you run a simple Meta ads funnel to a free lead magnet, starting with just $5 a day. Whether you’re skeptical about the cost or just not sure what kind of return to expect, this episode makes the math feel accessible and real. They also dig into why Meta beats Google for health and wellness practitioners, why sending people to your email list beats sending them straight to a sales page, and how the compounding effect of list growth is what really makes this whole thing work over time. If you’ve been sitting on the fence about ads, this episode might just be the push you needed.

Takeaways:

• You don’t need a big budget. $5/day is enough to start seeing leads come in, and costs can get as low as $1.30 per subscriber
• Your email list is a long game: many people who buy a program six months later originally found you through an ad
• Ads give you data, and data gives you the ability to optimize every step of your funnel, from open rates to discovery call close rates
• Meta ads outperform Google ads for wellness practitioners because Meta finds people who don’t even know they need you yet
• Running ads to a free lead magnet (vs. directly to a sales page) is more cost-effective and lets you nurture people at their own pace

Connect with Priscilla:

Website: priscillazaehringer.com

Connect with Whitney:

Follow Whitney on Instagram @whitneybateson

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