The Dietitian Website System

By Whitney Bateson Digital Strategy

The only 6-week program that coaches you through building an incredible website that WOWs and gets you clients!

Tired of DIYing your website yourself?

Does this sound familiar?

  • You feel ambitious and excited about “officially” launching your business with a website, but coming up with the right design and words to use are making you want to give up 😫
  • You just want your website done already, so you can finally start offering your services or launch that blog, and help people (which is what you’re really excited about – not wrestling with the tech!)
  • You’re nervous about spending thousands of dollars on a fancy website, because your business isn’t making much money yet, or you have other investments you want to make in your biz 
  • You’ve spent hours in Facebook groups, watching YouTube tutorials, or trying one-off courses to create your site yourself – and it’s still not looking or feeling right 😕 
  • You’re tired of guessing and listening to countless marketing “gurus” about what’s going to work to get you more clients (and just want someone you trust to tell you exactly what to do)
  • The idea of creating or moving your site to WordPress (even though it’s the best website platform for businesses and bloggers) is seriously stressing you out 🤯 

Wouldn’t it be nice if you had…

  • A website that you’re proud to send people to, that brings you more clients, traffic, and income ❤️ 
  • Strategic advice from a fellow RD business owner, to help you flesh out your business ideas and website, and a group of like-minded nutrition entrepreneurs to learn with and from
  • The tech, design, marketing, and copywriting guidance to help you confidently launch a beautiful, functional WordPress website in just 6 weeks (and an expert tech team to call on for help after it’s launched) 💪 
  • A way to launch (or relaunch) your business on a smaller budget and begin making money right away (whether you offer 1:1 services, group programs or courses, have dreams of passive income with a blog… or anything in between!)
  • More money coming into your business so you could quit your other job, invest back into your business, hire an assistant, save for retirement/college/vacations… 🏝 

If you’re nodding your head, then I have something AH-mazing to tell you about… 


The Dietitian Website System isn’t a “DIY website course” like others you may have seen…

It’s a complete program to transform your website, your marketing, and your sales processes to help you…

Attract more clients to your business with ease and confidence

Launch a beautiful website that’s unique to you, and can be proud of

Save time, money, and frustration – so you can focus on your business!

4 Training Modules that walk you through the exact process we follow to create stunning, effective websites for our clients – so you can do the same!

11 Gorgeous Page Layouts that are designed specifically for health and nutrition businesses, strategic, and 100% customizable so you can make them your own.

Step-by-Step Copy Templates to finally write the kind of copy that will have your website visitors saying, “YES! I need to work with you!”

A Complete Library of Website Training Videos so you’ll have the confidence to edit and change your site on your own as your business grows.

LIVE Calls to give you personalized support, feedback, and coaching every step of the way.

Dedicated Tech Team so you can sidestep any tech roadblocks, get questions answered, and leave the confusing tech stuff to us.

“I am so happy I signed up for this course. It is helping me think through all of my ideas, and the page layouts are incredible. I am excited!”

– Courtney

“I would NEVER have created a website this badass without your support and guidance. I am finally happy with my brand and I feel so confident manipulating my WordPress site, I never thought I would be able to say that!!!!! THANK YOU!”

– Julia

By the end of the course you’ll have:

💻 WordPress Website

A fully installed and maintained website on WordPress (read: no tech headaches!)

😍 Gorgeous Design

A stunning website using our nutrition-focused template, customized to you

👯‍♂️ Copy That Converts

Perfectly written copy that has your clients lining up to work with you

🎨 Branding

Professional branding that truly represents you AND positions you as the expert

📈 24/7 Sales System

An irresistible lead magnet, clear services, and an automated sales system to generate leads and clients on repeat

✍️ Blogs & SEO

Optimized your site so it ranks in Google, and blogs to keep the traffic pouring in

Check out the amazing sites our Dietitian Website System students have created!

Friendly Nutrition
Stonehouse Nutrition
Thyme to Shine
Thyme to Shine

I’ve included everything we’ve used to help our private website clients launch successful websites, so you truly have all you need to get your own beautiful, functional, strategic website up in record time.

Let me explain what that looks like: First, my expert team of WordPress developers install all the tech for you – saving you tons of headaches and time. And we’ll continue to be your tech team after you launch – so you can feel 100% confident that your website will continue to look great and function properly.

PLUS, my designers and I created our amazing website templates that I’ll train you on how to customize with your unique branding, so your website is effective AND reflective of your professional brand.

But a website needs a sales system behind it to truly be successful – so I’ve included coaching about the strategy you need for turning your website into a sales machine.

Here’s what’s waiting for you inside when you join DWS…

Click the Play Button below to take a quick tour inside the course!

“It gave me more confidence in moving forward with my business! It gave me ideas on things I can add in terms of revenue streams and how to advertise/use my website for them! Also gave me confidence and understanding of WordPress-which was a HUGE road block for me.”

– Emily,

“I feel much more in control and in tune with my business and brand after the program. It really gave me the time to focus on what I want to provide to my clients, get clear on who my clients are, and design a website that reflects all of those things.”

– Bailey,

Four Strategic Website Training Modules:

Week 1

Branding + Website Strategy

The trick to a stunning brand that is instantly recognizable and memorable — is to get clear on who you serve and how you want them to feel… And I have to tell you — it’s a lot of fun to create something incredible that truly expresses the essence of you. The Dietitian Website System will walk you through the process and you’ll have a unique and powerful brand in no time. From there, you’ll use our exercises and templates to map out a website strategy that will guide your customers, so they connect with you and feel confident working with you.

“I’m having so much fun pulling (my logo, fonts, and colors) together. Thank you for everything!” – Jenna
Week 2

Systems Set Up + Copywriting

Your website is a hub for your business – it should be collecting emails, gathering traffic data, and booking calls for you — aka it should be operating as your sales system and getting you clients! In this part of DWS, we get clear on your website sales strategy and what software tools your website needs (we’ll keep it simple and focus on the most important things – trust me!). Plus we’ll dive deep into copywriting so you know what to say on each page of your site, so readers turn into leads and clients. Our plug-and-play templates will have you speaking your ideal client’s language in no time — positioning you as the best choice to work with!

“The process you walked me through for writing [my] copy was very helpful – it was so easy to do with [the copy templates].” – Ana

Implementation Week

Catch Up or Jump Ahead!

We know you have a million things going on, and may need a few extra days to catch up on some lessons, perfect your lead magnet, or fine-tune your copy… That’s why we’ve built in this implementation “flex week.” Take the time to implement everything you’ve learned, and use our templates and resources to get all of the behind-the-scenes work done, so you can begin customizing your site the following week. 🙌 We’ll be around to answer any questions that come up, or to provide feedback on what you’re working on!

Week 3

Customizing Your Website

Once you’ve gotten clear on your brand, your website strategy, and your copy, then it’s time to actually build your website. This is the fun part! And we’re giving you stunning website templates so you can quickly build a beautiful, one of a kind, website that looks and feels just like you! This is where you bring everything to life!

“There was a lot more freedom than I expected within the template to tweak it to how I wanted it to be, while also giving me the guidance and guardrails to keep going forward.” – Jessica

Week 4

Blogging, SEO, + Client Attraction

Most people think SEO is this really hard thing to do — and that it’s impossible to get traffic to your website when it’s new. In this module, I’ll show you some little known secrets you can use to get traffic super fast, and break down the simplest ways to get found on Google. You’ll learn the basics of blogging (whether you want to sell services or make passive income – blogging is a game-changer, when you approach it correctly), as well as other actions you can take to start drawing visitors to your website and business as soon as your site launches! ⭐️ 

“Our website went live only a week ago and I’ve already seen a huge spike in traffic, so much so I wondered if we were double counting! But no it was a boost in organic search traffic from optimized SEO.” – Sarah


Wrap Up + Launch! 🎉 

In our final week, you’ll continue to have the full support of our tech team and the course community to get support and guidance as you wrap up your shiny new website. ✨

No more trainings or modules – just implementation and fine-tuning to make your new website the best it can be! Get excited because this is the week you’ll be launching your site to the world! 🚀 

“This was so worth the investment”

This was so worth the investment. And I’m so insanely proud of my website. I’m proud to share it, I’m proud to give people that link. I love that my booking is directly on my website, and I don’t have to send them into Practice Better with another link to book. I’m just really proud of the product that came out of [this course]. It’s really, really cool.”

– Jessica,

It's time to create the website - and business - you've been dreaming of.

Still have questions? Head to our FAQ or set up a call to speak with Whitney!

“I’m excited for the new direction I’ve been planning for the last 6 months or so, now that I have my new website (that I love <3) I can confidently put my energy into doing the things that will actually serve my clients (i.e. spend less time marketing more time on offers, serving clients).”

– Tami,

“I feel confident in letting everyone know about my site and what I do – that’s priceless!”

– Nicole,

Still not sure it will work for you?

Check out these amazing bonuses! 👇

The content included within the 4 Modules of DWS, plus the fact that we’ll install your website for you, will already get you lightyears ahead – but I want to help you get even further, FASTER. 

So I’ve put together these amazing bonuses that will simplify and speed up the creation of your website, and help you be even more successful and confident in your business.

Bonus #1

Stunning Nutrition Entrepreneur-Styled Templates

Valued at $1,700

These Stunning Website Templates are specifically designed for dietitians and nutrition entrepreneurs. They are SO easy to customize and create a one-of-a-kind, premium design… that showcases your unique essence — after all, there’s only one YOU!

We provide optional layouts and a ton of modules to swap, modify, and truly make your own.

Bonus #2

High Converting Copy Templates

Valued at $1,800

These swipe files will help you write great copy on every page of your website. No more wondering what to say… this is the secret to high-converting copy that positions you as the go-to choice and has your clients lining up to work with you!

Forget about hiring an expensive copywriter or spending hours pouring over your copy – you’ll get all my tips and prompts for writing compelling copy for every single page.

Another plus? Each template is aligned with our designs, so it’s super easy to drop your copy into your website once it’s ready.

Bonus #3

Website Training Video Library

Valued at $750

Need to make an update to your website after the program is over? No problem, just hop into the training library and you’ll find step-by-step checklists and training videos to guide you through the process. You’ll learn how to edit and update every aspect of your site with confidence.

And don’t worry about having to sift through hundreds of unnecessary videos – we focus on what you need to know to edit your site – and nothing you don’t!

Or, hand them over to your VA and let this incredible resource library guide them. You’ll never get stuck with the tech again!

Bonus #4

Live Coaching & Support

Valued at $3,400

A lot of people think this is just a training program – which couldn’t be further from the truth. I’m not just giving you a bunch of videos to go and watch all by yourself, and then figure it out on your own – no way. I’ve strategically designed this to give you a team of experts to help you at every step – you’ll get live coaching on your branding, services, copy, design, PLUS a 24/7 forum for posting questions whenever you’re stuck.

“The Q&As were wildly beneficial… just having that comfort of being able to ask questions and get real time support… The forum was perfect for when you were like, “I’ve accidentally deleted something. I don’t know what I did,” because then [your team] could just get in there and [respond].”
– Jessica

🤳 Master Your Social Media 🤳

Value: $97!

Raise your hand if you like spending hours aimlessly creating social media posts… Nope, me neither! Social media is an important aspect of marketing your business – and it can be hugely effective – when you know how to create content that connects. That’s what this bonus is all about.

I’ve teamed up with MY amazing marketing coach, Toni at 4RealBiz, to offer her SPICE Content Calendar System. Her system will show you how to map out your monthly content in just 60 minutes — and share strategic insights into how to create content that stops the scroll and converts visitors into buyers (yay!). Everything you need to successfully market your business and attract more clients on social media!

It's time to create the website - and business - you've been dreaming of.

Still have questions? Head to our FAQ or set up a call to speak with Whitney!

“Working with Whitney and team has been a breeze! My original website had poor usability, I had to use several different apps to update it and I knew search engines weren’t finding it… Whitney completely converted my website to WordPress and I couldn’t be happier!

I also feel so fortunate to have support going forward and a team who knows their tech so I don’t have to. I now have a website I feel so proud to share!”

– Susannah,

“Whitney and her team are simply amazing! I already gained one new client who said “she knew I was the right fit” just from going to my website. Her follow up and training is top notch. Just follow her system if you want to scale your business and increase sales.”

– Terry,

I know you’ll see results if you follow the processes and tactics I cover in The Dietitian Website System.

But, The Dietitian Website System isn’t for everyone.

The DWS is FOR you if:

You’re a dietitian or wellness professional looking to launch or grow your business

You don’t want to spend $5k+ on a website

You’re ready to get serious about launching your business online

You want to book more clients and make more money ASAP

You want to launch your website with the support of an expert team and a community of like-minded entrepreneurs

The DWS is NOT for you if:

You’d rather keep DIYing your site with free videos/courses

You aren’t ready to make your business and website a priority

You haven’t decided the niche you want to work in yet

You don’t want to improve your business, marketing, and sales knowledge and skills

You just want a brochure website, and don’t care if it is effective, strategic, or professional looking

I felt so reassured you were the right person…

The fact that you’re a dietitian puts you in this really unique category, being able to deliver the [web design] service, because I have family members who work in web design and who have built websites. And I could have easily tapped into that resource, and hoped that we landed on something that was a good match.

But I really felt so reassured that you were the right person, because you’ve got this wealth of knowledge of the work that I do, and the way that I was trying to convey this messaging, and what the site needed to do in order to facilitate the business side of things.

– Catherine,

Money-Back Guarantee

Here’s my guarantee:

If you get into the course and spend time with us in that first week, and do the work, and you don’t think you’ll be successful, reach out to me, I’ll refund your money.

That’s how confident I am in DWS and what I’ve put together for you – and I want YOU to feel confident when you enroll.

Think you’ll be left to manage your website on your own once you launch?

I wouldn’t do that to you…

We’re Your Tech Team… Now and In the Future 

You’ve probably heard that WordPress is THE best website platform for any online business – but you may feel intimidated about all the tech. I get it! #beenthere. That’s why we’re going to handle the tech for you. We’ll install all the necessary tech to get your website started (and we’ll even help you move your website to WordPress from another platform!) PLUS we’ll continue to manage and maintain your website once you launch. 

You get the best of both worlds – your professional website running on the leading platform, PLUS a trusted team of experts keeping all the tech up-to-date each month. When you join DWS, you get TWO months of our comprehensive hosting and maintenance completely free (a $130 value), then you’ll be billed $65/month and we’ll do it all – backing up your site, security scans, software updates – we’ll even send you a report each week on the status of your website. 

Think about how many hours you’ve spent battling tech in the past – and how much time (and frustration) you can save by having our team handle it for you.

PLUS: Have a question in the future? Need us to help you make more extensive updates to your site (adding a shop, creating a custom page layout, etc), or help with other troubleshooting? We’ll just be an email away.

Whitney Bateson, MPH RD
Founder + Strategist

Guiding you – and your website – to success

Ashley Quigley + Ron Chio + Brianna Cortez
Course Support Team

Handling all things tech with confidence and care

Whew, time for a recap!

When you enroll in The Dietitian Website System, you get us installing all of the tech, training you on everything you need to do to create a stunning website for your business, and coaching on how to map out your services and sales system.

PLUS we’re going over other critical topics like blogging, email marketing, and SEO, and even how to market your business and website once it’s launched, to really get more clients coming in.


That’s the complete Dietitian Website System (a value of $3,900!)

But there’s more! You also get these bonuses👇


11 Gorgeous Page Layouts that are designed specifically for health and nutrition businesses, and 100% customizable to make them your own (Value: $1,700)

Step-by-Step Copy Templates to finally write the kind of copy that will connect with your clients (without having to spend hours staring at a blank screen!). (Value: $1,800)

A Complete Library of Website Training Videos so you’ll have the confidence to edit and change your site on your own as your business grows. (Value: $750)

LIVE Calls to give you personalized support, feedback, and coaching every step of the way. (Value: $2,300)

Dedicated Tech Team so you can sidestep any tech roadblocks, get questions answered, and leave the confusing tech stuff to us. (Value: $1,100)

High Speed Hosting + Maintenance so your new website is fast, secure, and safe – with weekly updates, daily back ups, security scans, weekly reports, and more. (2 Months Free [$130 Value])

That’s a total value of over $11,500!

More incredible sites our Dietitian Website System students have created:

Locally Grown FL
Locally Grown FL
The Freelance Dietitian
The Freelance Dietitian

So now you have two choices…


You could continue to go it alone

figuring out your tech, branding, design, copy, marketing, sales system… on your own. And you may finish your website – but it may take you hundreds of hours, not to mention a lot more frustration.


Or… You could get our help

and finish your website a heck of a lot faster, with less stress, and more efficiently… because it’s been designed by the professionals.

The SEO is Working!

I just got a consultation from a woman who searched “gut health nutritionist,” found my website, and liked that I focused on women. The SEO is working!

– Adair,

But choose quickly! Enrollment is only open for a limited time, and I’m not sure when we’ll open it again.

This is your sign to get the help you’ve been dreaming up – to finally have a website that can propel your business forward.

You CAN have the business of your dreams – and it starts by investing in yourself and setting up the systems that will support your growth.

AND it begins by calling in experts and support teams (like us!) to guide you. You can do this, and we’ll be here as your website and tech team to support you now and as you grow. 

It's time to create the website - and business - you've been dreaming of.

Still have questions? Head to our FAQ or set up a call to speak with Whitney!

Let’s get your website launched – join now!

6 Monthly Payments:


3 Monthly Payments:


One-Time Payment:


Don’t just take my word for it!

Hear what our students have to say about DWS, and see the beautiful websites they’ve created!

Have questions? We have answers!

Have questions before enrolling in The Dietitian Website System?

Here are some of the most common questions we get asked. If you don’t see an answer to your question below, feel free to send us a note at or schedule a 15 minute chat with Whitney.

When does the course start? Are the modules live or can I watch them whenever I want?

When you enroll, you’ll get instant access to the course, but the live portion will kick off on October 2nd (that’s when our live coaching calls will start, and when you can begin using our community forum for asking questions as you move through the coursework).

Between now and then, you’ll see (once you login to the course), we have a little pre-work for you 😊 nothing crazy, but it will help set you up for success when the live portion begins, AND it will allow my development team to collect some info from you in advance so we can hit the ground running.

Feel free to begin watching the first week of content, or after you complete your pre-work, just sit back and relax until the course starts 😎.

All of the course modules are pre-recorded and can be watched at any time. Our coaching sessions will be live and are optional, and will be recorded if you’re not able to attend them. You’ll get more details on how to attend these once you enroll.

Do I own the site and all the content after it’s launched?

Yes! That’s the beauty of WordPress – it’s all yours. We’re giving you our page templates, stock photo library, content prompts, and other templates for you to use freely, forever.

Can I sign up if I already have a website?

Yes! If you already have a website on another platform (WordPress, Squarespace, Wix, etc.) and would like to redesign your site using our template and have your blogs moved from your prior site to WordPress, you’ll have the option to add on our migration service ($250 or $500 one-time fee – price will depend on your website situation) when you purchase the course.

In general, here’s how our migration service works:

We’ll set up your site on our hosting (or if you want to stick with your current hosting, we’ll create a staging site on your hosting), and a temporary domain so your current website continues to operate while you work on your new one. We’ll import your blog posts and images. When you’re ready for your new site to go live, we’ll take care of updating your domain settings to show your new website, and ensure the migration is complete. In a nutshell, we take care of all the technical aspects of bringing over your blog posts and images from your other website to your new site, and seamlessly make your new website live (so there is no interruption for visitors on your website). It’s worth it!

After you purchase the course, the next screens will walk you through our migration options in detail, and from there you can select which one works for you, and add it to your purchase. If you ever have any questions about your unique situation, email us at

What theme/pagebuilder is used for the website?

You have the option of either using Divi or Elementor.

Divi: Includes the Divi Theme and Pagebuilder, with a custom Child Theme created specifically for The Dietitian Website System. The Divi pagebuilder is one of the most user-friendly, flexible website building tools out there, and we’ve successfully used it on dozens of RD sites. We provide access to this premium theme/pagebuilder to all course participants for free (a $249 value).

Elementor: Includes a lightweight Child Theme created specifically for The Dietitian Website System, compatible with the Elementor Pro page builder (normally $59/year but available to you through the course at a 25% discount, or $44/year). We’ll install Elementor and our theme on your site so it’s ready to go! Elementor is a fast, easy-to-use pagebuilder that’s especially great for blog-focused websites (it has advanced features to allow for more custom displays of your content). If you’re currently focused on blogging as a revenue generator (i.e. for ads), or plan to integrate this into your business in the next 1-2 years, then Elementor may be the right choice for you.

If you’re not sure which builder you’d like to use, don’t worry – we’ll go over them in more detail at the beginning of the course.


How many hours should I expect to spend each week in the course?

This will vary based on your business and situation, but prior students have said they spend anywhere from 4-8 hours a week.

Are there other things I’ll need to buy to get my site launched?

You’ll need to purchase a domain, and we recommend you sign up for, at a minimum, a scheduling tool and email marketing platform. We provide recommendations for these tools within the course; some of these can be used for free, or for a monthly subscription.

If you choose Elementor for your pagebuilder, we’ll provide you with a subscription for the Pro version at a 25% discount off its normal price of $59/year (so you’ll get a license from us for $44/year). We’ll provide more details about this when we set up your site.

Can I preview the page layouts?

Yes! Visit to check them out. You’ll learn how to customize every aspect of the templates (from changing colors, fonts, photos, to swapping around sections and modules to really make it fit your brand and business).

Do I need to purchase hosting or worry about maintaining/securing my site after it’s launched?

Nope! We have you covered there. We will be setting up your site on our hosting platform and maintenance system (joining 85+ nutrition businesses who happily have their sites hosted and maintained by us!). You’ll get 2 months’ hosting and maintenance for free when you sign up for the course. After 2 months, you’ll be billed $65/month for us to continue to host and maintain your site.

Specifically, this service includes:

  • Managed WordPress hosting
  • Daily website updates (WordPress core, themes, plugins)
  • Daily Backups and monitoring
  • Daily Uptime scans and monitoring
  • Daily Security scans and monitoring
  • Website restore if your website goes down
  • Weekly reports of updates performed, backups performed, and results of uptime and security scans
  • Email-based support for small site questions/projects (up to 15 minutes per month)
  • For larger questions, troubleshooting, or updates that exceed 15 minutes, billed at $125/hour (we always give you an estimate and get your approval before work is started!)
Is this course only for dietitians?

This course was created by a dietitian (Whitney!), with nutrition business owners in mind, but we believe the concepts we have integrated into our templates and in our course can apply to a variety of health and wellness businesses. If you would like to discuss how DWS can work for your specific business, feel free to schedule a 15-minute call with Whitney to talk through your business and website goals further.

How long do I have access to the course?

How does “for life” sound? You’ll be able to access the course modules, coaching call recordings, templates, and any new content we add to the course for the lifetime of the course.

It's time to create the website - and business - you've been dreaming of.

Still have questions? Head to our FAQ or set up a call to speak with Whitney!

Copyright 2023 Whitney Bateson Digital Strategy, LLC

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