The Dietitian Website System

By Whitney Bateson Digital Strategy

The only 4-week program that coaches you through building an incredible website that WOWs and gets you clients!

Tired of DIYing your website yourself?

Does this sound familiar?

  • You feel ambitious and excited about “officially” launching your business with a website, but tech headaches are making you want to give up
  • You just want your website done already, so you can finally start selling your services and helping people (which is what you’re really excited about – not websites or marketing!!)
  • You’re nervous about spending thousands of dollars on a fancy website when your business isn’t making much money yet
  • You’ve spent hours in Facebook groups, watching YouTube tutorials, or trying one-off courses to figure out how to get your website going – and you’re getting nowhere
  • You’re tired of guessing about what’s going to work on your website (and just want someone you trust to tell you what to do)
  • The idea of keeping your WordPress website updated is stressing you out (or it hasn’t crossed your mind yet!)

Wouldn’t it be nice if you had…

  • A website that you’re proud to send people to and that brings you more clients
  • The support and guidance to help you confidently launch a beautiful, functional website in just 1 month (and an expert team to keep it running!)
  • A way to launch your business on a smaller budget and start making money right away
  • More money coming into your business so you could quit your other job, invest back into your business, save for retirement/college/vacations, or give back to charity

If you’re nodding your head, then I have something AH-mazing to tell you about… 

Introducing

The Dietitian Website System isn’t a “DIY website course” like others you may have seen…

It’s a complete program to transform your website, your marketing, and your sales processes to help you…

Attract more clients to your business with ease and confidence

Launch a beautiful website that’s unique to you, and that you can be proud of

And save time, money, and frustration – so you can focus on your business!

4 Training Modules that walk you through the exact process we follow to create stunning, effective websites for our dietitian clients – so you can do the same!

11 Gorgeous Page Layouts that are designed specifically for dietitians businesses, strategic, and 100% customizable so you can make them your own.

Step-by-Step Copy Templates to finally write the kind of copy that will connect with your clients (without having to spend hours staring at a blank screen!).

A Complete Library of Website Training Videos so you’ll have the confidence to edit and change your site on your own as your business grows.

4 LIVE Coaching Calls to give you personalized support, feedback, and guidance every step of the way.

Dedicated Tech Team so you can sidestep any tech roadblocks, get questions answered, and leave the confusing tech stuff to us.

“I am so happy I signed up for this course. It is helping me think through all of my ideas, and the page layouts are incredible. I am excited!”

– Courtney

“I would NEVER have created a website this badass without your support and guidance. I am finally happy with my brand and I feel so confident manipulating my WordPress site, I never thought I would be able to say that!!!!! THANK YOU!”

– Julia

By the end of the course you’ll have:

💻 WordPress Website

A fully installed and maintained website on WordPress (read: no tech headaches!)

😍 Gorgeous Design

A stunning website using our dietitian-focused template, customized to you

👯‍♂️ Copy That Converts

Perfectly written copy that has your clients lining up to work with you

🎨 Branding

Professional branding that truly represents you AND positions you as the expert

📈 24/7 Sales System

An irresistible lead magnet, clear services, and an automated sales system to generate leads and clients on repeat

✍️ Blogs & SEO

Optimized your site so it ranks in Google and blogs to keep the traffic pouring in

I’ve included everything we’ve used to help our private website clients launch successful websites, so you truly have all you need to get your own beautiful, functional, strategic website up in record time.

Let me explain what that looks like: First, my expert team of WordPress developers install all the tech for you – saving you tons of headaches and time. And we’ll continue to be your tech team after you launch – so you can feel 100% confident that your website will continue to look great and function properly.

PLUS, my designers and I created our amazing website templates that I’ll train you on how to customize with your unique branding, so your website is effective AND reflective of your professional brand.

But a website needs a sales system behind it to truly be successful – so I’ve included coaching about the strategy you need for turning your website into a sales machine.

Here’s what’s waiting for you inside when you join DWS…

4 Weeks of Strategic Website Training Modules:

Week 1

Branding + Website Strategy

The trick to a stunning brand that is instantly recognizable and memorable — is to get clear on who you serve and how you want them to feel… And I have to tell you — it’s a lot of fun to create something incredible that truly expresses the essence of you. The Dietitian Website System will walk you through the process and you’ll have a unique and powerful brand in no time. From there, you’ll use our exercises and templates to map out a website strategy that will guide your customers, so they connect with you and feel confident working with you.
“I’m having so much fun pulling (my logo, fonts, and colors) together. Thank you for everything!” – Jenna
Week 2

Systems Set Up + Copywriting

Your website is a hub for your business – it should be collecting emails, gathering traffic data, and booking calls for you — aka it should be operating as your sales system and getting you clients! In this part of DWS, we get clear on your strategy and what your website needs. Plus we’ll dive deep into copywriting so you know what to say that actually converts. Our plug-and-play templates will have you speaking your ideal client’s language in no time — positioning you as the best choice to work with!

“The process you walked me through for writing [my] copy was very helpful – it was so easy to do with [the copy templates].” – Ana

Week 3

Customizing Your Website

Once you’ve gotten clear on your brand, your website strategy, and your copy, then it’s time to actually build your website. This is the fun part! And we’re giving you stunning website templates so you can quickly build a beautiful, one of a kind, website that looks and feels just like you! This is where you bring everything to life!

“There was a lot more freedom than I expected within the template to tweak it to how I wanted it to be, while also giving me the guidance and guardrails to keep going forward.” – Jessica

Week 4

Blogging, SEO, + Client Attraction

Most people think SEO is this really hard thing to do — and that it’s impossible to get traffic to your website as a newbie. In this module I’ll show you some little known secrets RDs can use to get traffic super fast. And we’re going to break down the simplest ways to get found on Google. This is what’s responsible for tons of my clients booking clients straight from their website. And now it’s your turn to build a client generating machine!

“Our website went live only a week ago and I’ve already seen a huge spike in traffic, so much so I wondered if we were double counting! But no it was a boost in organic search traffic from optimized SEO.” – Sarah

“This was so worth the investment”

This was so worth the investment. And I’m so insanely proud of my website. I’m proud to share it, I’m proud to give people that link. I love that my booking is directly on my website, and I don’t have to send them into Practice Better with another link to book. I’m just really proud of the product that came out of [this course]. It’s really, really cool.”

– Jessica, friendlynutritionllc.com

It's time to create the website - and business - you've been dreaming of.

Still have questions? Head to our FAQ.

Still not sure it will work for you?

Check out these amazing bonuses! 👇

The content included within the 4 Modules of DWS, plus the fact that we’ll install your website for you, will already get you lightyears ahead – but I want to help you get even further, FASTER. 

So I’ve put together these amazing bonuses that will simplify and speed up the creation of your website, and help you be even more successful and confident in your business.

Bonus #1

Stunning Nutrition Entrepreneur-Styled Templates

Valued at $1,700

These Stunning Website Templates are specifically designed for dietitians and nutrition entrepreneurs. They are SO easy to customize and create a one-of-a-kind, premium design… that showcases your unique essence — after all, there’s only one YOU!

We provide optional layouts and a ton of modules to swap, modify, and truly make your own. And it’s all built in Divi, a fast, flexible, easy-to-use premium pagebuilder (that you get FOR FREE) when you enroll.

Bonus #2

High Converting Copy Templates

Valued at $1,700

These swipe files will help you write great copy on every page of your website. No more wondering what to say… this is the secret to high-converting copy that positions you as the go-to choice and has your clients lining up to work with you!

Forget about hiring an expensive copywriter or spending hours pouring over your copy – you’ll get all my tips and prompts for writing compelling copy for every single page.

Another plus? Each template is aligned with our designs, so it’s super easy to drop your copy into your website once it’s ready.

Bonus #3

Website Training Video Library

Valued at $750

Need to make an update to your website after the program is over? No problem, just hop into the training library and you’ll find step-by-step checklists and training videos to guide you through the process. You’ll learn how to edit and update every aspect of your site with confidence.

And don’t worry about having to sift through hundreds of unnecessary videos – we focus on what you need to know to edit your site – and nothing you don’t!

Or, hand them over to your VA and let this incredible resource library guide them. You’ll never get stuck with the tech again!

Bonus #4

Live Coaching & Support

Valued at $2,600

A lot of people think this is just a training program – which couldn’t be further from the truth. I’m not just giving you a bunch of videos to go and watch all by yourself, and then figure it out on your own – no way. I’ve strategically designed this to give you a team of experts help you at every step – you’ll get live coaching each week on your branding, services, copy, design, PLUS a 24/7 forum for posting questions whenever you’re stuck.

“The Q&As were wildly beneficial… just having that comfort of being able to ask questions and get real time support… The forum was perfect for when you were like, “I’ve accidentally deleted something. I don’t know what I did,” because then [your team] could just get in there and [respond].”
– Jessica

It's time to create the website - and business - you've been dreaming of.

Still have questions? Head to our FAQ.

“Working with Whitney and team has been a breeze! My original website had poor usability, I had to use several different apps to update it and I knew search engines weren’t finding it… Whitney completely converted my website to WordPress and I couldn’t be happier!

I also feel so fortunate to have support going forward and a team who knows their tech so I don’t have to. I now have a website I feel so proud to share!”

– Susannah, headachenutritionist.com

“Whitney and her team are simply amazing! I already gained one new client who said “she knew I was the right fit” just from going to my website. Her follow up and training is top notch. Just follow her system if you want to scale your business and increase sales.”

– Terry, k12foodpros.com

I know you’ll see results if you follow the processes and tactics I cover in The Dietitian Website System.

But, The Dietitian Website System isn’t for everyone.

The DWS is FOR you if:

You’re a dietitian or dietetics student looking to launch or grow your business

You don’t want to spend thousands of dollars on a website

You’re ready to get serious about launching your business online

You want to book more clients and make more money ASAP

You want to launch your website with the support of an expert team and a community of like-minded RDs

The DWS is NOT for you if:

You’d rather keep DIYing your site with free videos/courses

You aren’t ready to make your business and website a priority

You haven’t decided the niche you want to work in yet

You don’t want to improve your business, marketing, and sales knowledge and skills

You just want a brochure website, and don’t care if it is effective, strategic, or professional looking

I felt so reassured you were the right person…

The fact that you’re a dietitian puts you in this really unique category, being able to deliver the [web design] service, because I have family members who work in web design and who have built websites. And I could have easily tapped into that resource, and hoped that we landed on something that was a good match.

But I really felt so reassured that you were the right person, because you’ve got this wealth of knowledge of the work that I do, and the way that I was trying to convey this messaging, and what the site needed to do in order to facilitate the business side of things.

– Catherine, catherinehowardwellness.com

Money-Back Guarantee

Here’s my guarantee:

If you get into the course and spend time with us in that first week, and do the work, and you don’t think you’ll be successful, reach out to me, I’ll refund your money.

That’s how confident I am in DWS and what I’ve put together for you – and I want YOU to feel confident when you enroll.

Think you’ll be left to manage your website on your own once you launch?

I wouldn’t do that to you…

We’re Your Tech Team… Now and In the Future 

You’ve probably heard that WordPress is THE best website platform for any online business – but you may feel intimidated about all the tech. I get it! #beenthere. That’s why we’re going to handle the tech for you. We’ll install all the necessary tech to get your website started (and we’ll even help you move your website to WordPress from another platform!) PLUS we’ll continue to manage and maintain your website once you launch. 

You get the best of both worlds – your professional website running on the leading platform, PLUS a trusted team of experts keeping all the tech up-to-date each month. When you join DWS, you get THREE months of our comprehensive hosting and maintenance completely free (a $197 value), then you’ll be billed $65/month and we’ll do it all – backing up your site, security scans, software updates – we’ll even send you a report each week on the status of your website. 

Think about how many hours you’ve spent battling tech in the past – and how much time (and frustration) you can save by having our team handle it for you.

PLUS: Have a question in the future? Need us to help you make more extensive updates to your site (adding a shop, creating a custom page layout, etc), or help with other troubleshooting? We’ll just be an email away.

Whitney Bateson, MPH RD
Founder + Strategist

Guiding you – and your website – to success

Ashley Quigley + Ron Chio
Development Team

Handling all things tech with confidence and care

Whew, time for a recap!

When you enroll in The Dietitian Website System, you get us installing all of the tech, training you on everything you need to do to create a stunning website for your business, and coaching on how to map out your services and sales system.

PLUS we’re going over other critical topics like blogging, and email marketing, and SEO, and even how to market your business and website once it’s launched, to really get more clients coming in.

 

That’s the complete Dietitian Website System (a value of $3,900!)

But there’s more! You also get these bonuses👇

 

11 Gorgeous Page Layouts that are designed specifically for dietitian businesses, strategic, and 100% customizable so you can make them your own (Value: $1,700)

Step-by-Step Copy Templates to finally write the kind of copy that will connect with your clients (without having to spend hours staring at a blank screen!). (Value: $1,800)

A Complete Library of Website Training Videos so you’ll have the confidence to edit and change your site on your own as your business grows. (Value: $750)

4 LIVE Coaching Calls to give you personalized support, feedback, and guidance every step of the way. (Value: $1,400)

Dedicated Tech Team so you can sidestep any tech roadblocks, get questions answered, and leave the confusing tech stuff to us. (Value: $800)

High Speed Hosting + Maintenance so your new website is fast, secure, and safe – with weekly updates, daily back ups, security scans, weekly reports, and more. (3 Months Free [$195 Value])

That’s a total value of $10,945!

So now you have two choices…

😩

You could continue to go it alone

figuring out your tech, branding, design, copy, marketing, sales system… on your own. And you may finish your website – but it may take you hundreds of hours, not to mention a lot more frustration.

🥳

Or… You could get our help

and finish your website a heck of a lot faster, with less stress, and more efficiently… because it’s been designed by the professionals.

The SEO is Working!

I just got a consultation from a woman who searched “gut health nutritionist,” found my website, and liked that I focused on women. The SEO is working!

– Adair, eathonest.com

It's time to create the website - and business - you've been dreaming of.

Still have questions? Head to our FAQ.

Have questions? We have answers!

Have questions before enrolling in The Dietitian Website System?

Here are some of the most common questions we get asked. If you don’t see an answer to your question below, feel free to send us a note at info@whitneybateson.com

Are the modules live or can I watch them whenever I want?

All of the course modules are pre-recorded and can be watched at any time when the course officially starts. Our Q&A sessions will be live and are optional, and will be recorded if you’re not able to attend them. You’ll get more details on how to attend these once you enroll.

Do I own the site and all the content after it’s launched?

Yes! That’s the beauty of WordPress – it’s all yours. We’re giving you our page templates, stock photo library, content prompts, and other templates for you to use freely, forever.

Can I sign up if I already have a website?

Yes! If you already have a website on another platform (WordPress, Squarespace, Wix, etc.) and would like to redesign your site using our template and have your blogs moved from your prior site to WordPress, you’ll have the option to add on our migration service ($250 one-time fee) when you purchase the course. 

Here’s how our migration service works:

We’ll set up your site on our hosting and a temporary domain so your current website continues to operate while you work on your new one. We’ll import your blog posts. When you’re ready for your new site to go live, we’ll take care of updating your domain settings to show your new website, and ensure the migration is complete. In a nutshell, we take care of all the technical aspects of bringing over your blog posts from your other website to your new site, and seamlessly make your new website live (so there is no interruption for visitors on your website). It’s worth it!

How many hours should I expect to spend each week in the course?

This will vary based on your business and situation, but prior students have said they spend anywhere from 4-8 hours a week.

Can I preview the page layouts?

Yes! Visit template.whitneybateson.com to check them out. You’ll learn how to customize every aspect of the templates (from changing colors, fonts, photos, to swapping around sections and modules to really make it fit your brand and business.

Are there other things I’ll need to buy to get my site launched?
You’ll need to purchase a domain, and we recommend you sign up for, at a minimum, a scheduling tool and email marketing platform. We provide recommendations for these tools within the course; some of these can be used for free, or for a monthly subscription.
Do I need to purchase hosting or worry about maintaining/securing my site after it’s launched?

Nope! We have you covered there. We will be setting up your site on our hosting platform and maintenance system (joining 30+ nutrition businesses who happily have their sites hosted and maintained by us!). You’ll get 3 month’s access for free when you sign up for the course. After 3 months, you’ll be billed $65/month for us to continue to host and maintain your site.

Specifically, this service includes:

  • Managed WordPress hosting
  • Daily website updates (WordPress core, themes, plugins)
  • Daily Backups and monitoring
  • Daily Uptime scans and monitoring
  • Daily Security scans and monitoring
  • Website restore if your website goes down
    Weekly reports of updates performed, backups performed, and results of uptime and security scans
  • Email-based support for small site questions/projects (up to 15 minutes per month)
  • For larger questions, troubleshooting, or updates that exceed 15 minutes, billed at $125/hour (we always give you an estimate and get your approval before work is started!)
What theme/pagebuilder is used for the website?

We use the Divi Theme and Pagebuilder, with a custom Child Theme created specifically for The Dietitian Website System. The Divi pagebuilder is one of the most user-friendly, flexible website building tools out there, and we’ve successfully used it on dozens of RD sites. We provide access to this premium theme/pagebuilder to all course participants for free.

Elementor templates are coming soon!

 

Can non-dietitians use this course?
While we’ve created this course with dietitian business owners in mind, we believe the concepts we have integrated into our templates and in our course can apply to a variety of health and wellness businesses. If you’re on the fence, we encourage you to apply and describe your business on the application form so we can ensure the course will support your specific business and goals.
How long do I have access to the course?
How does “for life” sound? You’ll be able to access the course modules, community, templates, and any new content we add to the course for the lifetime of the course. You can even continue to join the Q&A sessions after your 4-week course cohort is over.

It's time to create the website - and business - you've been dreaming of.

Still have questions? Head to our FAQ.

Copyright 2022 Whitney Bateson Digital Strategy, LLC

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