Professional photos don’t have to cost an arm and a leg, and they can really make your website and social media feel unique and inviting to customers. Use my tips to get the most out of your next professional photoshoot.
Poorly optimized images can be one of the driving factors for slow site speed, which has a direct (negative) impact on SEO. Use the following tools to optimize images for better SEO on your website.
Why do you need a website? And how can you tell if it’s effectively supporting your business? A website is more than just a pretty page – it’s an integral part of your overall marketing strategy for your business; how you attract clients and generate revenue. Therefore, when we think about how to measure the success of your website, we need to first identify your business goals, and work back from there.
Having a great homepage ensures your visitors quickly understand your business offerings, lets them get to know you and what you stand for, and invites them to stay connected with you (and ultimately make a purchase). The key to a memorable website is concise information and balance – include these six elements in your homepage and you’ll reap the rewards in the form of more leads and clients.
So you’ve decided it’s time for a website, or maybe you already have one but are considering a change. Either way, good for you! A website allows your potential customers to learn more about you, understand what you offer, and decide if they’d like to work with you.
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