Listen on Apple Listen on Spotify Watch on YouTube If you've been pouring your energy into email, SEO, and social while the phone stays quiet, this episode is the nudge to go work the channel that pays off fastest. Whitney revisits referral networking as a follow-up...
Listen on Apple Listen on Spotify Watch on YouTube How you write is how people decide who you are. Whitney has watched this play out twice now: first with dietitians, therapists, and doctors whose clinical training left them writing website copy like a textbook, and...
Listen on Apple Listen on Spotify Watch on YouTube Here's the strange part about most of these websites: they're ranking. They're getting traffic. It's just traffic that was never going to turn into a client — recipes, lists of foods to eat or avoid with a condition,...
Listen on Apple Listen on Spotify Watch on YouTube Whitney has a confession: for years, her entire Kit routine has been logging in, glancing at her subscriber count, and closing the tab. The data was always there — who opens what, who clicks, where people came from —...
Listen on Apple Listen on Spotify Watch on YouTube If you've ever written a genuinely helpful email and then cringed while tacking your offer onto the bottom, this one is for you. Whitney picks up a thread from her conversation with Orly Wachter about why selling...
Listen on Apple Listen on Spotify Watch on YouTube Everyone is being told to put AI in their practice, and almost nobody is talking about where it helps versus where it makes things worse. So Whitney brought on Meredith Eaton and Jennifer Crawford, co-CEOs of Move...
Listen on Apple Listen on Spotify Watch on YouTube This one started as a catch-up call that Whitney and Orly both walked away from thinking, we should have recorded that. So they recorded it. It's a loose, honest conversation about selling, the mindset work underneath...
Listen on Apple Listen on Spotify Watch on YouTube Whitney said something on a recent episode that got a lot of you talking: people aren't buying courses the way they did a few years ago. Some of you agreed, some pushed back, so she's giving the whole question a full...
Listen on Apple Listen on Spotify Watch on YouTube Free debrief template: whitneybateson.com/debrief In this episode, Whitney gets into something a lot of us quietly skip: actually looking at who our customers are and where they came from. She's been asking...