Ep. 65 – Career Pivots and Speaker Coaching with Jessica Setnick MS, RD, CEDS-C

Published on: 06/23/2025

In this episode of The Growth Show, host Whitney Bateson welcomes Jessica Setnick to discuss her unique career journey from a hospital dietitian to a professional speaker and business coach. Jessica shares her strategies for building confidence in speaking, effectively selling speaking services, and overcoming common challenges like hecklers. Listeners will also gain insights into how to structure a speaker page on a website, the importance of negotiating, and creative ways to handle budgets when pitching speaking engagements. Whether you're an aspiring speaker or looking for tips to advance your current speaking career, this episode is packed with valuable advice and actionable tips.

Connect with Jessica:

In this episode:

01:49 Jessica's Career Journey: From Hospital Dietitian to Private Practice
07:11 Navigating Challenges and Building Confidence
11:37 Mastering Public Speaking and Handling Hecklers
15:28 The Business of Speaking: Pricing and Negotiation
24:26 Maximizing Speaking Engagements and Website Essentials
27:55 The Importance of Testimonials
28:47 Creating Your Speaker Page
29:12 Signature Talks and Titles
30:47 Contact Information and Fees
31:58 Using Photos and Videos Effectively
33:49 Authenticity in Your Speaker Profile
36:29 Negotiating Speaking Engagements
43:53 The Value of a Speaker One Sheet

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Meet The Author
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👋 Hi, I’m Whitney Bateson, MPH RD – a website strategist, marketing expert, and creator of the Wellness Pro Website System. I’ve helped 130+ wellness professionals build beautiful, high-converting websites that attract more clients and grow their reach. I’m also the host of The Growth Show podcast, where I share practical marketing tips to help you build a profitable, sustainable business. Thanks for being here!

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